Our Mission
Black Label Brims is a Texas-born custom hat company built on resilience, creativity, and personal transformation. The name comes from a lifetime of being labeled - often unfairly, often negatively. Instead of letting those labels define the future, Black Label Brims flips the script. Every hat represents taking control of your own narrative, turning judgment into fuel, and transforming negativity into something bold, authentic, and undeniably positive.
At Black Label Brims, every brim tells a story.
Every patch has purpose.
Every design is crafted with intention.
What started as a personal mission — to rise above the labels others placed on you - has grown into a brand that people connect with deeply. Black Label Brims represents strength, identity, Texas pride, community, and self-expression. The hats are more than accessories; they're statements. They're reminders that you choose your label.
From custom colorways and premium materials to localized designs inspired by New Braunfels, Seguin, Gruene, and Texas culture, Black Label Brims brings together craftsmanship and meaning. Your vision, your story, your grit — stitched into every piece.
Black Label Brims:
If they're gonna label you... make it your own
